Cultivated meat

An important piece in the puzzle of a sustainable food system

It is commonly referred to as “cell-cultured meat” or “cultivated meat” and is referenced among innovations to support within Horizon Europe to increase the availability and source of alternative proteins.

Cultivated meat is grown from small samples of animal cells outside the bodies of animals.

It is real meat, originating from an animal, but without the need to maintain large numbers of animals under industrial conditions. Though the production processes are different, the products of cell cultured and conventionally produced meat are designed to be the same.

The original animal cells are obtained humanely from living animals through biopsies and placed in a growth medium that provides the same nutrients: e.g sugars, proteins, vitamins, minerals, and/or cell-culture factors, and other nutrients as in the natural environment.

The growth and development process takes place in bioreactors. The cells, nourished and stimulated by the medium, grow and develop into muscle, fat or other tissues.

Sheep

WHAT DOES THE PUBLIC THINK?

Cultivated meat is yet not commercially available and therefore only consumer intentions can be surveyed. The consumer groups with the most positive attitude towards cultivated meat are flexitarians or carnivores.

A recent study on Belgian consumer attitudes found that almost half of the respondents had a positive attitude towards either cultured or plant-based meat, but not to both, which indicates that different protein alternatives are needed. Taste and textures were the main barriers to plant-based meat alternatives for meat eaters.

The main motivations for meat eaters to shift to cultivated meat were social goods such as avoiding animal suffering, minimising environmental impact, and mitigating global hunger. 

CURRENT STATE OF PLAY

Cultivated meat does not yet fully exist on a commercial level and market introduction will happen stepwise, starting with specialised restaurants. It is currently at the pilot scale progressing towards up-scaled production, currently comprising more than 70 startups.

In 2020, cultivated chicken meat was the first product to receive approval for commercial sale in Singapore.




Why do we need Cultivated Meat?

Cultivated meat will enlarge consumers’ plates.

Some may argue that cultivated meat is unnecessary as plant-based alternatives are already available, and under continuous development. However, It is likely that people will continue  to eat meat, and that the dietary shift towards “less and better” meat products with a higher percentage of plant-based food might not progress as quickly as needed. 

Cultivated meat is projected to become a major opportunity in the food system.

While plant-based products appeal to some consumers, meat is still perceived as a unique food product. The potential of cultivated meat is that it will have the desirable properties of conventionally produced meat, and appeal to groups of consumers who are not willing to adopt an only plant-based diet.

Cultivated meat can provide one more important piece in a puzzle of multiple approaches to the necessary transition to a sustainable food system.

2020

FIRST CULTIVATED MEAT APPROVED FOR COMMERCIAL SALE

70+

STARTUPS WORKING ON CULTIVATED MEAT

93%

LOWER ENVIRONMENTAL IMPACT THAN BEEF