Supermarkets have the opportunity to improve the welfare of millions of animals produced for food by asking their suppliers to respect high welfare standards and by selling products from welfare friendly systems such as Beter Leven or Freedom Food. Recent decisions by retailers to stop selling eggs from cruel battery cages have had a huge influence on the move to more animal welfare friendly systems such as free-range.
As a consequence Eurogroup is working with retailers to improve their animal welfare policies. Eurogroup monitors the major retailers across Europe and reviews their Corporate Social Responsibility reports. As a leading partner of the EU funded project “European Animal welfare Platform” Eurogroup has contributed to establishing this retail, food producing and NGO forum to agree priority welfare issues in the supply chain.